Expanding Your Income: Recruiting Agents into Your Downline with Ethos
As a non-captive life insurance agent, your earning potential isn’t limited to personal policy sales. By recruiting and mentoring other agents—building what’s known as a “downline”—you can create additional revenue streams through override commissions on their sales. Ethos offers a robust platform to support agents in expanding their businesses by adding new agents to their downline.
When you recruit other agents to work under you, you benefit in two key ways. First, you generate passive income through override commissions, meaning you earn a percentage from every policy sold by agents in your downline. Second, you scale your business without working longer hours, allowing you to create a sustainable and long-term revenue stream.
In this article, we’ll explore how Ethos makes it easy to recruit agents, the benefits of building a strong team, and the best strategies for bringing in high-performing recruits.

Why Building a Downline with Ethos is a Game Changer
Earn Passive Income Through Override Commissions
One of the biggest advantages of recruiting agents is the ability to earn override commissions. When you bring new agents into your downline, you earn a percentage of their sales in addition to your own commissions.
Here’s how it works:
- If you’re eligible for a 100% commission on a policy, you can set an override of 10% for agents in your downline. This means they receive a 90% commission while you earn a 10% override on every policy they sell.
- As your downline grows, so does your residual income, allowing you to make money even when you’re not actively selling policies.
- Unlike traditional jobs where income is limited to time worked, building a downline allows you to create a scalable business model that continues generating revenue even when you take time off.
Real-Time Performance Tracking
Managing a team is easier with the Ethos agent portal, where you can track your downline’s production in real time. The Earnings Tab provides clear insights into each agent’s performance, helping you:
- Identify top performers and reward them accordingly
- Spot agents who may need extra training or mentorship
- Track overall team growth and adjust recruitment strategies
With this transparency, you can make data-driven decisions to improve your team’s performance and maximize your earnings.
Seamless Onboarding for Rapid Team Growth
Ethos makes it simple to expand your downline without unnecessary delays. Once you’re onboarded, you can start recruiting agents immediately.
Benefits of Ethos’s streamlined onboarding process include:
- Quick enrollment for new agents
- Plug-and-play training resources
- Automated support from Ethos
New agents receive continuous guidance, reducing the burden on you as a recruiter. With these tools, you can focus on expanding your network while Ethos handles the heavy lifting of training and compliance.
Ready to grow your team? Apply now at Join Our Team.
Proven Strategies for Recruiting Agents Successfully
Define Your Ideal Agent Profile
Before recruiting, it’s crucial to identify the type of agents who would fit well into your downline. Consider their experience level, work ethic, and personality. Are you looking for seasoned professionals or newcomers? Are they coachable, ambitious, and committed? Having clarity on your ideal recruit ensures you attract agents who align with your business goals.
Leverage Multiple Recruitment Channels
To maximize your reach, use various platforms to find potential agents.
- Social Media: LinkedIn, Facebook Groups, and Instagram are excellent tools for engaging with potential recruits.
- Job Boards: Posting on Indeed, ZipRecruiter, and Glassdoor can attract candidates actively searching for new opportunities.
- Networking Events: Attend industry conferences and local business meetups to connect with like-minded professionals.
- Referrals: Your existing agents can recommend recruits, which is often one of the most effective ways to build a strong team.
Using a multi-channel approach increases your chances of finding high-quality recruits who are eager to join your team.
Offer Comprehensive Training and Ongoing Support
One of the best ways to retain agents is to provide the support they need to succeed. Ethos offers step-by-step onboarding programs, sales and product training, and business development guidance.
New agents get up to speed quickly with minimal effort on your part. They learn how to effectively sell Ethos policies and gain strategies to grow their income and client base. When you empower your downline with knowledge, they’ll be more productive, which directly increases your override earnings.
Foster a Positive and Collaborative Team Culture
Agents are more likely to stay and perform well when they feel supported and motivated. Creating a thriving team environment requires:
- Regular check-ins to address questions and provide mentorship
- A private group chat or forum where agents can ask questions and share successes
- Leaderboards or incentives to recognize top performers
A strong team culture reduces turnover, keeping your downline stable and productive.
How Much Can You Earn from Recruiting Agents?
Your income potential as a recruiter depends on how many agents you onboard and how well they perform.
For example, if you recruit 10 agents, each writing an average of five policies per month, with each policy paying an average commission of $1,000, and you set a 10% override, your monthly override earnings would be:
10 agents × 5 policies × $1,000 × 10% = $5,000 per month in passive income
If you continue growing your downline and adding high-performing agents, you could easily scale your override earnings into six figures annually.
Ready to grow your team? Apply now at Join Our Team.
Common Questions About Recruiting Agents with Ethos
Do I Need a Large Team to Be Successful?
No. Even a small but productive team can generate substantial income. A few dedicated agents who consistently write policies can create a steady revenue stream.
Do I Have to Train Agents Myself?
Ethos provides extensive training resources, so you don’t have to handle all the training on your own. Your role is more about guidance and motivation.
Can I Recruit Agents in Different States?
Yes! Since Ethos operates in multiple states, you’re not limited to recruiting locally. You can expand your team nationwide.
Conclusion: Take Control of Your Financial Future with Ethos
Building a downline with Ethos allows you to increase your income, scale your business, and create long-term financial security. With an attractive commission structure, real-time tracking tools, and comprehensive agent support, Ethos makes it easier than ever to recruit, train, and grow a thriving team of insurance agents.
If you are ready to start earning override commissions and build a successful agency, join Ethos today and take the next step toward financial freedom.
Ready to grow your team? Apply now at Join Our Team.